Turns out a surprising number of men feel self-conscious applying lip balm.
Like the second that tube touches their mouth, their testosterone packs a bag and quietly leaves the room.
So for this Dr. Squatch mini social campaign, I let AI build a bunch of rugged, overbuilt, fantasy-grade lip-hydration devices #MoistureIsManly
Massive gears. Heavy metal. Zero delicate lip gliding.
Video: AI.
Music: AI.
The vibe: “If the Brawny Man needed chapstick after selling all them paper towels.”
All stitched together by my caffeine-fried brain and AI (conveniently before they overthrow mankind and end civilization as we know it).